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What is a Data Exchange and What are the Benefits?

by Brenna Dilger, on October 13, 2021

The new data economy is a feast of information and organizations are not only hungry for data; they are serving it up too. Data exchanges are creating a data boom that is generating revenue streams for data providers and supplying a smorgasbord of accessible data to data consumers. These data marketplaces have become key players in the data game and it is indisputable that companies must understand how to take advantage of these networks in order to maximize their own success.

What Is a Data Exchange?

Data exchanges are marketplaces stocked with data assets where data providers and data consumers are able to connect and exchange data in a seamless and secure manner. These exchanges simplify the acquisition and integration of data by minimizing traditional barriers and creating a frictionless experience for their participants. A quality data exchange provides those in the data economy with transparency, trust, quality, security, and integration. They make it easy for data providers to package, publish, and distribute their own data and for data consumers to obtain and integrate relevant data sets.

There are three types of data exchanges:

  • Peer-to-Peer Data Exchange: A data exchange where direct data sharing between two organizations (or between two or more divisions in the same organization) is facilitated on an ad hoc basis. 
  • Private Data Exchange: A data exchange that is accessible for a particular group of data suppliers and data consumers. These types of exchanges could be created and used by members of a specific sector that want to exchange industry-specific data, large companies that want to exchange data with their suppliers, or service providers that want to share data with their customers.
  • Data Marketplace: A data exchange that is open to any entity that wants to supply or consume data. Narrative is a data marketplace that is global in scope, which means every industry, function, and type of data can be exchanged. 

Why Should Companies Use a Data Exchange?

A quality data exchange is useful because companies will always need more than just first-party data. They must look for data outside of their own organization in order to maximize clarity and insight. Because of this, there will always be a steady supply of valuable data and an insatiable demand for it within data exchanges.

For data consumers, data exchanges are a treasure trove that can’t be overlooked. With access to an endless supply of data points, companies can use data exchanges to acquire data that will fill in gaps of information that only second-party and third-party data can. For data distributors, data exchanges are an untapped revenue source. Companies can take the data they’ve collected and spin it into gold. Organizations that properly utilize a data exchange have a huge advantage; they gain access to multiple sources of accurate and current information while simultaneously monetizing their own data assets.

What Are the Benefits of Using a Data Exchange? 

They Simplify How Companies Buy and Sell Data 

Sharing data between organizations has been a traditionally difficult endeavor. Many companies have endured the painstaking process of finding a suitable source of data, evaluating that data, negotiating a price for that data, and integrating that data with their internal systems. It’s a time-consuming undertaking that generally does not go smoothly and is often not worth the effort. Because the process is so challenging, potential data suppliers are also frequently discouraged from selling their data.

The tools provided by data exchanges optimize data sharing across organizations. They make it easy to purchase data from several suppliers at once without having to go through the old-fashioned steps, which in turn motivates data suppliers to provide their data assets and generate new revenue streams.

They Provide More Accurate Insight 

The wealth of data that is shared within data exchanges gives companies better clarity when it comes to making business decisions and strategizing. With the data available to them in data exchanges, organizations can enrich their statistical and machine learning models, enhance analyses and forecasts, create more in-depth profiles of their customers, and much more.

They Give Companies Control

Data exchanges give companies the power to purchase and monetize data on their own terms. By using exciting new technology and providing an easily accessible platform, data exchanges eliminate the need to use middlemen which would drain valuable time and resources. 

They Facilitate the Commercialization of Data 

Data exchanges create a two-way data ecosystem that is highly valuable to both data originators and data acquirers. The data that saturates these exchanges provides value to a brand’s suppliers, clients, and partners. Enterprises have access to an entire network of data potential and at the same time are able to generate new streams of revenue through data monetization. 

Why is Narrative the Best Data Exchange? 

Get Quality Data 

Narrative focuses on providing quality data, ensuring bots are eliminated and data buyers know exactly where their data is coming from. Because companies have access to fully transparent sources, they can be confident that the data they purchase is reliable and compliant. 

Reduce Wasted Expenses

Narrative offers highly customizable filtering options that enable you to buy only the exact observations you need, and none that you don’t. You won’t encounter vaguely defined segments of questionable quality; instead, Narrative allows you to run truth set analyses before you buy to ensure the data you’re purchasing meets your standards for accuracy and precision. Additionally, automatic deduplication ensures you never pay for the same observation twice.

Integrate Seamlessly

While every company collects data differently, making that data difficult to “translate” and share with another company that may interpret data very differently, Narrative makes it possible to share any and all data without having to hire a data engineer. Narrative’s data streaming platform uses a technology called Rosetta Stone, which effectively translates all of your data to be easily understood and usable to anyone that it is shared with. This makes it possible for any enterprise to simply upload their data onto the platform and have it available to the buyers seeking that data within hours.

Easily Monetize Your Data

Anyone can create a fully functional data business in as little as a day by utilizing the tools Narrative provides, even if they don’t have coding or design experience. Instead of having to burn through resources by hiring data engineers, developers, salespeople, and legal and financial teams, you can take control and set up your own data business with our intuitive tools.

Narrative is the Fastest and Easiest Way to Exchange Data

Narrative’s data commerce platform makes it easy to buy and sell data. Data suppliers can ingest, package, and deliver their data, and data consumers can discover and acquire valuable data sets that can be delivered to any preferred endpoint. You have access to billions of data points and can also contribute your own to start generating new revenue! Speak to a member of our sales team to learn more or access the Narrative Data Streams Marketplace today!

Topics:Data EconomyData Ecosystem