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With Narrative’s new integration, you can now deliver your audience data directly to The Trade Desk for advertiser activation. The Trade Desk is the world’s largest independent demand-side platform. Advertisers …

Seventy-two percent of economists expect the next US recession will begin by the middle of next year, if it hasn't already started. The looming threat of a recession is making …

Your data strategy should be as unique as your business. The evolution of your company’s data strategy influences everything in your organization from products to marketing to culture. Having full …

Where is your audience going and how often are they going there? Which stores or locations do your customers prefer and which ones do they avoid? What are peak times …

As a Chief Financial Officer, you’re always looking for ways to improve the financial performance of your company. One of the key components that impacts the financial performance of your …

Congratulations, you’ve started an online data store and are actively selling your valuable data products! However, getting your ecommerce data shop up and running is only half the battle. Once …

Data is a company’s most valuable asset and it is one of the most critical components of a brand’s growth and success. The right data can lead to amazing improvements …

Once you’ve begun building your target audience, you should always be expanding your customer base and finding more buyers that want your product or service. One of the most effective …

Today’s most successful brands have one thing in common: tons of data. If you’re one of those companies that hasn’t quite learned how to navigate the data boom, you’re falling …