by Zeke Sexauer, on October 22, 2019
A well-formulated data strategy requires that buyers and sellers have full visibility into what has been bought and sold, from and by whom, and for how much. This can be …
Read Storyby Zeke Sexauer, on October 10, 2019
Identity resolution is the process of connecting multiple identifiers across devices and channels to build a cohesive, omnichannel view of individual consumers. In this era of people-based marketing, getting identity …
Read Storyby Nick Jordan, on October 1, 2019
How to use third-party data to bring focus to who your customers actually are Understanding your customer is paramount to any successful growth strategy, and data acts as the building …
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