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Build out a data monetization practice that maximizes revenue while minimizing time and effort. Companies are realizing that their data as an asset has intrinsic value. With that realization often …

Data quality is a hot topic with data practitioners. Here's how three companies are tackling the problem and what it means to you. Anyone that uses data in their job …

Having access to high-quality granular data is mission-critical for any modern brand’s growth strategy. This data fuels digital marketing, analytics, and insight generation, allowing brands to better understand their existing …

Troy Hernandez is a former college wrestler, brass instrument virtuoso (he plays both the trumpet and French horn), and one-time farmhand. He now has one more to add to the …

Data should be able to be found, bought, and sold as easily as digital singles. In today’s data economy, growth is slowed by friction created in how data is bought …

Caitlin Nelson is a foodie and fitness junkie, spending her weekends doing pilates, taking yoga classes, spinning, or, when she wants a challenge, going for a run in the 100-degree …

A well-formulated data strategy requires that buyers and sellers have full visibility into what has been bought and sold, from and by whom, and for how much. This can be …

For the past six years, Seth worked as a songwriter and music producer by day (he once wrote a really catchy ad jingle for Coke—unfortunately, they passed on it), and …

Identity resolution is the process of connecting multiple identifiers across devices and channels to build a cohesive, omnichannel view of individual consumers. In this era of people-based marketing, getting identity …