Blog

by Nick Jordan, on March 30, 2020

Build out a data monetization practice that maximizes revenue while minimizing time and effort. Companies are realizing that their data as an asset has intrinsic value. With that realization often …

Read Story
Topics:Data EconomyDistribute

by Nick Jordan, on March 4, 2020

Data quality is a hot topic with data practitioners. Here's how three companies are tackling the problem and what it means to you. Anyone that uses data in their job …

Read Story
Topics:Data Quality

by Zeke Sexauer, on February 5, 2020

Having access to high-quality granular data is mission-critical for any modern brand’s growth strategy. This data fuels digital marketing, analytics, and insight generation, allowing brands to better understand their existing …

Read Story
Topics:Solutions

by Zeke Sexauer, on December 6, 2019

Troy Hernandez is a former college wrestler, brass instrument virtuoso (he plays both the trumpet and French horn), and one-time farmhand. He now has one more to add to the …

Read Story
Topics:People

by Aaron Venar, on November 22, 2019

Data should be able to be found, bought, and sold as easily as digital singles. In today’s data economy, growth is slowed by friction created in how data is bought …

Read Story
Topics:Data Economy

by Zeke Sexauer, on November 12, 2019

Caitlin Nelson is a foodie and fitness junkie, spending her weekends doing pilates, taking yoga classes, spinning, or, when she wants a challenge, going for a run in the 100-degree …

Read Story
Topics:People

by Zeke Sexauer, on October 22, 2019

A well-formulated data strategy requires that buyers and sellers have full visibility into what has been bought and sold, from and by whom, and for how much. This can be …

Read Story
Topics:Narrative Features

by Zeke Sexauer, on October 17, 2019

For the past six years, Seth worked as a songwriter and music producer by day (he once wrote a really catchy ad jingle for Coke—unfortunately, they passed on it), and …

Read Story
Topics:People

by Zeke Sexauer, on October 10, 2019

Identity resolution is the process of connecting multiple identifiers across devices and channels to build a cohesive, omnichannel view of individual consumers. In this era of people-based marketing, getting identity …

Read Story
Topics:Identity