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by Brenna Dilger, on February 1, 2023

Businesses are sitting on a goldmine of valuable information waiting to be harnessed. Unfortunately many are falling short of realizing data’s full potential. The challenge lies in the fact that …

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Topics:Data Collaboration

by Brenna Dilger, on January 26, 2023

Retail media is a rapidly growing industry, with retail media ad sales in the US alone estimated to reach $40 billion this year and more than double over the next …

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by Brenna Dilger, on November 30, 2022

Every successful enterprise wants to rake in as much revenue as possible in order to continue to thrive and grow. However, many organizations aren't aware that the data they collect …

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Topics:DistributeData Shops

by Brenna Dilger, on November 23, 2022

One major part of operating a successful enterprise is constantly discovering new knowledge and insights that can improve and elevate your business. The more information that you collect and analyze …

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by AnalyticsIQ, on November 15, 2022

This is a guest post contributed by predictive marketing data innovator AnalyticsIQ. Brands have a seemingly endless number of options when it comes to audience data attributes, especially via data …

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by Brenna Dilger, on October 27, 2022

With Narrative’s new integration, you can now deliver your audience data directly to The Trade Desk for advertiser activation. The Trade Desk is the world’s largest independent demand-side platform. Advertisers …

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Topics:DistributePartnershipsAnnouncementNarrative FeaturesSolutionsProduct Updates

by Narrative, on September 28, 2022

Dataset Manager is your one stop shop for analyzing and understanding the underlying structure of your data. In the Dataset Manager app, a few updates have been made that allow …

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Topics:Product Updates

by Narrative, on September 28, 2022

The Challenge The Harris Poll, part of the Stagwell Group, is a global market research and consulting firm that provides insights and digital tools through data. Harris Poll is one …

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Topics:Success stories

by Brenna Dilger, on September 21, 2022

Seventy-two percent of economists expect the next US recession will begin by the middle of next year, if it hasn't already started. The looming threat of a recession is making …

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