Blog

by Seth Shapiro, on November 17, 2020

Narrative’s Touchless PII Hasher lets you quickly and securely transform email addresses into privacy-compliant, sharable identifiers. Email addresses have become the gold standard for how organizations share customer data. They’re …

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by Nick Jordan, on August 27, 2020

Data Streams brings an e-commerce experience to the world of data. Buying and selling data is difficult. But it doesn't have to be. At Narrative, we believe that buying and …

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Topics:Data Streams

by Nick Jordan, on August 3, 2020

The impacts of COVID-19 on the retail sector exposed the need for retailers to better plan for future business disruptions. Artificial intelligence and real-time analytics will be the drivers of …

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Topics:Changing the NarrativeRetail

by Nick Jordan, on March 30, 2020

Build out a data monetization practice that maximizes revenue while minimizing time and effort. Companies are realizing that their data as an asset has intrinsic value. With that realization often …

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Topics:Data EconomyDistribute

by Nick Jordan, on March 4, 2020

Data quality is a hot topic with data practitioners. Here's how three companies are tackling the problem and what it means to you. Anyone that uses data in their job …

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Topics:Data Quality

by Zeke Sexauer, on February 5, 2020

Having access to high-quality granular data is mission-critical for any modern brand’s growth strategy. This data fuels digital marketing, analytics, and insight generation, allowing brands to better understand their existing …

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Topics:AcquireSolutions

by Aaron Venar, on November 22, 2019

Data should be able to be found, bought, and sold as easily as digital singles. In today’s data economy, growth is slowed by friction created in how data is bought …

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Topics:AcquireData Economy

by Zeke Sexauer, on October 22, 2019

A well-formulated data strategy requires that buyers and sellers have full visibility into what has been bought and sold, from and by whom, and for how much. This can be …

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Topics:Narrative Features

by Zeke Sexauer, on October 10, 2019

Identity resolution is the process of connecting multiple identifiers across devices and channels to build a cohesive, omnichannel view of individual consumers. In this era of people-based marketing, getting identity …

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Topics:AcquireIdentity