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Data Streams brings an e-commerce experience to the world of data. Buying and selling data is difficult. But it doesn't have to be. At Narrative, we believe that buying and …

The impacts of COVID-19 on the retail sector exposed the need for retailers to better plan for future business disruptions. Artificial intelligence and real-time analytics will be the drivers of …

Build out a data monetization practice that maximizes revenue while minimizing time and effort. Companies are realizing that their data as an asset has intrinsic value. With that realization often …

Data quality is a hot topic with data practitioners. Here's how three companies are tackling the problem and what it means to you. Anyone that uses data in their job …

Having access to high-quality granular data is mission-critical for any modern brand’s growth strategy. This data fuels digital marketing, analytics, and insight generation, allowing brands to better understand their existing …

Data should be able to be found, bought, and sold as easily as digital singles. In today’s data economy, growth is slowed by friction created in how data is bought …

A well-formulated data strategy requires that buyers and sellers have full visibility into what has been bought and sold, from and by whom, and for how much. This can be …

Identity resolution is the process of connecting multiple identifiers across devices and channels to build a cohesive, omnichannel view of individual consumers. In this era of people-based marketing, getting identity …

How to use third-party data to bring focus to who your customers actually are Understanding your customer is paramount to any successful growth strategy, and data acts as the building …