Blog / Acquire

Having access to high-quality granular data is mission-critical for any modern brand’s growth strategy. This data fuels digital marketing, analytics, and insight generation, allowing brands to better understand their existing …

Data should be able to be found, bought, and sold as easily as digital singles. In today’s data economy, growth is slowed by friction created in how data is bought …

Identity resolution is the process of connecting multiple identifiers across devices and channels to build a cohesive, omnichannel view of individual consumers. In this era of people-based marketing, getting identity …

How to use third-party data to bring focus to who your customers actually are Understanding your customer is paramount to any successful growth strategy, and data acts as the building …

Time to market can affect your ability to compete. In 2018, the global revenue for data sales was $19.2 billion. Eighty percent of data buyers expect to spend more in …

As browsers move to block of third-party cookies, brands must shift strategy The end (of cookies) is near! Winter is coming (for everyone that uses cookies)! Are you prepared for …

The mobile app ecosystem is crowded and everyone is looking for an edge. Mobile marketing campaigns rely heavily on customer data, but that data all originates from within, meaning its …

Achieving the promise of the data economy Data is the new oil has become such a common refrain that one might think the phrase has been with us since the …

Sustainable data enrichment strategies need to focus on data quality, compliance, and transparency Suddenly it’s become very popular to say you’re going on a data fast. Indeed, recently there’s been …