Blog / Acquire

by Zeke Sexauer, on February 5, 2020

Having access to high-quality granular data is mission-critical for any modern brand’s growth strategy. This data fuels digital marketing, analytics, and insight generation, allowing brands to better understand their existing …

Read Story
Topics:AcquireSolutions

by Aaron Venar, on November 22, 2019

Data should be able to be found, bought, and sold as easily as digital singles. In today’s data economy, growth is slowed by friction created in how data is bought …

Read Story
Topics:AcquireData Economy

by Zeke Sexauer, on October 10, 2019

Identity resolution is the process of connecting multiple identifiers across devices and channels to build a cohesive, omnichannel view of individual consumers. In this era of people-based marketing, getting identity …

Read Story
Topics:AcquireIdentity

by Nick Jordan, on October 1, 2019

How to use third-party data to bring focus to who your customers actually are Understanding your customer is paramount to any successful growth strategy, and data acts as the building …

Read Story
Topics:AcquireInsights

by Aaron Venar, on May 16, 2019

Time to market can affect your ability to compete. In 2018, the global revenue for data sales was $19.2 billion. Eighty percent of data buyers expect to spend more in …

Read Story
Topics:AcquireData EconomyDistribute

by Tyler Putterman, on May 1, 2019

As browsers move to block of third-party cookies, brands must shift strategy The end (of cookies) is near! Winter is coming (for everyone that uses cookies)! Are you prepared for …

Read Story
Topics:AcquireIdentity

by Matthew Tornatore, on April 4, 2019

The mobile app ecosystem is crowded and everyone is looking for an edge. Mobile marketing campaigns rely heavily on customer data, but that data all originates from within, meaning its …

Read Story
Topics:Acquire

by Nick Jordan, on March 11, 2019

Achieving the promise of the data economy Data is the new oil has become such a common refrain that one might think the phrase has been with us since the …

Read Story
Topics:AcquireData EconomyDistribute

by Nick Jordan, on March 7, 2019

Sustainable data enrichment strategies need to focus on data quality, compliance, and transparency Suddenly it’s become very popular to say you’re going on a data fast. Indeed, recently there’s been …

Read Story
Topics:AcquireDistributePartnerships