by Brenna Dilger, on November 23, 2022
One major part of operating a successful enterprise is constantly discovering new knowledge and insights that can improve and elevate your business. The more information that you collect and analyze …
Read Storyby Narrative, on June 24, 2022
Narrative makes it easy for companies like Froyoo to link disparate identifiers into one comprehensive profile and centralize their data acquisition strategy. The Challenge Froyoo is creating cross-device digital identity …
Read Storyby Brenna Dilger, on May 5, 2022
Data is a company’s most valuable asset and it is one of the most critical components of a brand’s growth and success. The right data can lead to amazing improvements …
Read Storyby Brenna Dilger, on February 9, 2022
Today’s most successful brands have one thing in common: tons of data. If you’re one of those companies that hasn’t quite learned how to navigate the data boom, you’re falling …
Read Storyby Brenna Dilger, on November 17, 2021
Buyer Studio makes it easy to find and buy precise datasets by automating the most time- and labor-intensive aspects of buying data. Data is the foundation of all modern enterprises' …
Read Storyby Zeke Sexauer, on February 5, 2020
Having access to high-quality granular data is mission-critical for any modern brand’s growth strategy. This data fuels digital marketing, analytics, and insight generation, allowing brands to better understand their existing …
Read Storyby Aaron Venar, on November 22, 2019
Data should be able to be found, bought, and sold as easily as digital singles. In today’s data economy, growth is slowed by friction created in how data is bought …
Read Storyby Zeke Sexauer, on October 10, 2019
Identity resolution is the process of connecting multiple identifiers across devices and channels to build a cohesive, omnichannel view of individual consumers. In this era of people-based marketing, getting identity …
Read Storyby Nick Jordan, on October 1, 2019
How to use third-party data to bring focus to who your customers actually are Understanding your customer is paramount to any successful growth strategy, and data acts as the building …
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