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A well-formulated data strategy requires that buyers and sellers have full visibility into what has been bought and sold, from and by whom, and for how much. This can be …

Identity resolution is the process of connecting multiple identifiers across devices and channels to build a cohesive, omnichannel view of individual consumers. In this era of people-based marketing, getting identity …

How to use third-party data to bring focus to who your customers actually are Understanding your customer is paramount to any successful growth strategy, and data acts as the building …

Narrative’s Data Discovery Assistant helps data buyers uncover new features to enrich their data sets and unlock new insights. There’s a wealth of data available in the Narrative Data Streams …

Learn how Narrative plans to revolutionize the data economy. This is part three of "Narrative 101," a three-part series designed to introduce you to all things Narrative: what we do, …

Learn how companies are leveraging Narrative to power their data strategies. Welcome back to class, students. In our second installment of our "Narrative 101" series (here's part one), Narrative founder …

Learn what Narrative does and how it's changing the way data is transacted. What is Narrative? How are businesses using Narrative? And what's next for Narrative? "Narrative 101" is a …

David Yaffe and Ryan Christensen bring invaluable experience in the world of data, marketplaces, and digital media We are excited to welcome David Yaffe and Ryan Christensen as the newest …

What it’s about, why it’s important, and what it means for your data strategy It’s been a nice few weeks to be a data visualization company. Salesforce’s acquisition of Tableau …