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by Brenna Dilger, on February 23, 2022

In order for a brand to reach relevant and receptive audiences at scale, audience addressability should be a main focus. It is one of the basic building blocks to growing …

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Topics:Audience Addressability

by Brenna Dilger, on February 17, 2022

Once you’ve begun building your target audience, you should always be expanding your customer base and finding more buyers that want your product or service. One of the most effective …

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by Brenna Dilger, on February 9, 2022

Today’s most successful brands have one thing in common: tons of data. If you’re one of those companies that hasn’t quite learned how to navigate the data boom, you’re falling …

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by Brenna Dilger, on February 3, 2022

What is weather data? Weather data is information that tracks and predicts weather conditions and patterns. Weather data tells a story about the state of the atmosphere in a particular …

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by Brenna Dilger, on January 28, 2022

As data has become “the new oil” and we enter an increasingly data-centric landscape, organizations have become more aware of the need to use data to make decisions, grow as …

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Topics:Data Economy

by Brenna Dilger, on January 19, 2022

If you’ve started an ecommerce data business in order to capitalize on the growing data monetization market, you know that one of the most important steps in selling your data …

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by Brenna Dilger, on January 12, 2022

Data onboarding is a foundational step in an organization’s marketing strategy that allows companies to use offline data in order to find and target customers online. It also elevates a …

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Topics:Narrative Features

by Brenna Dilger, on December 23, 2021

One major part of operating a successful enterprise is constantly discovering new knowledge and insights that can improve and elevate your business. The more information that you collect and analyze …

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by Brenna Dilger, on December 15, 2021

Every successful enterprise wants to rake in as much revenue as possible in order to continue to thrive and grow. However, many organizations aren't aware that the data they collect …

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Topics:DistributeData Shops