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Businesses are sitting on a goldmine of valuable information waiting to be harnessed. Unfortunately many are falling short of realizing data’s full potential. The challenge lies in the fact that …

Retail media is a rapidly growing industry, with retail media ad sales in the US alone estimated to reach $40 billion this year and more than double over the next …

Every successful enterprise wants to rake in as much revenue as possible in order to continue to thrive and grow. However, many organizations aren't aware that the data they collect …

One major part of operating a successful enterprise is constantly discovering new knowledge and insights that can improve and elevate your business. The more information that you collect and analyze …

This is a guest post contributed by predictive marketing data innovator AnalyticsIQ. Brands have a seemingly endless number of options when it comes to audience data attributes, especially via data …

With Narrative’s new integration, you can now deliver your audience data directly to The Trade Desk for advertiser activation. The Trade Desk is the world’s largest independent demand-side platform. Advertisers …

Dataset Manager is your one stop shop for analyzing and understanding the underlying structure of your data. In the Dataset Manager app, a few updates have been made that allow …

The Challenge The Harris Poll, part of the Stagwell Group, is a global market research and consulting firm that provides insights and digital tools through data. Harris Poll is one …

Seventy-two percent of economists expect the next US recession will begin by the middle of next year, if it hasn't already started. The looming threat of a recession is making …