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Data has become an essential commodity for businesses and organizations in today's world. Companies rely on external data acquisition to gain insights, make informed decisions, and stay ahead of their …

Google recently announced an update that makes it easier for users to find relevant data via search. This is a significant development for data providers, as it provides a great …

Data onboarding is the process of transferring your offline or online customer data into an online platform in order to use it for targeted advertising, personalization, or analytics. Data onboarding …

In today's fast-paced and data-driven world, organizations face an overwhelming amount of data, with information coming from a variety of sources and in many different formats. As a result, businesses …

Businesses are sitting on a goldmine of valuable information waiting to be harnessed. Unfortunately many are falling short of realizing data’s full potential. The challenge lies in the fact that …

Retail media is a rapidly growing industry, with retail media ad sales in the US alone estimated to reach $40 billion this year and more than double over the next …

Every successful enterprise wants to rake in as much revenue as possible in order to continue to thrive and grow. However, many organizations aren't aware that the data they collect …

One major part of operating a successful enterprise is constantly discovering new knowledge and insights that can improve and elevate your business. The more information that you collect and analyze …

This is a guest post contributed by predictive marketing data innovator AnalyticsIQ. Brands have a seemingly endless number of options when it comes to audience data attributes, especially via data …