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by Steven Schwartz, on March 24, 2023

Data has become an essential commodity for businesses and organizations in today's world. Companies rely on external data acquisition to gain insights, make informed decisions, and stay ahead of their …

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by Zeke Sexauer, on March 15, 2023

Google recently announced an update that makes it easier for users to find relevant data via search. This is a significant development for data providers, as it provides a great …

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by Zeke Sexauer, on March 9, 2023

Data onboarding is the process of transferring your offline or online customer data into an online platform in order to use it for targeted advertising, personalization, or analytics. Data onboarding …

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by Brenna Dilger, on February 8, 2023

In today's fast-paced and data-driven world, organizations face an overwhelming amount of data, with information coming from a variety of sources and in many different formats. As a result, businesses …

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by Brenna Dilger, on February 1, 2023

Businesses are sitting on a goldmine of valuable information waiting to be harnessed. Unfortunately many are falling short of realizing data’s full potential. The challenge lies in the fact that …

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Topics:Data Collaboration

by Brenna Dilger, on January 26, 2023

Retail media is a rapidly growing industry, with retail media ad sales in the US alone estimated to reach $40 billion this year and more than double over the next …

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by Brenna Dilger, on November 30, 2022

Every successful enterprise wants to rake in as much revenue as possible in order to continue to thrive and grow. However, many organizations aren't aware that the data they collect …

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Topics:DistributeData Shops

by Brenna Dilger, on November 23, 2022

One major part of operating a successful enterprise is constantly discovering new knowledge and insights that can improve and elevate your business. The more information that you collect and analyze …

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by AnalyticsIQ, on November 15, 2022

This is a guest post contributed by predictive marketing data innovator AnalyticsIQ. Brands have a seemingly endless number of options when it comes to audience data attributes, especially via data …

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