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Whether you need to distribute data across a large organization or need to augment your internal data with outside data sources to gain better insights, data sharing is an increasingly …

Data is a company’s most valuable asset and it is one of the most critical components of a brand’s growth and success. The right data can lead to amazing improvements …

It’s no secret that the cannabis industry has experienced booming growth in a short period of time due to recent legalization laws and peaking recreational sales. Currently, cannabis is legal …

In order to gain a competitive advantage, businesses are acquiring more and more data from a wider variety of sources to inform their decision-making. More diverse and unstructured data requires …

Every successful organization has valuable data that has fueled growth, innovation, and achievements. Many of those successful organizations are realizing that there is insatiable demand for that exact data that …

What if you had data that could help you understand your customers’ preferences and perception of your brand and product in comparison to their perception of competing brands and products? …

The movement of people and objects in the real world reveals valuable information that organizations can apply to many different initiatives. By collecting and analyzing the location data of current …

In order for a brand to reach relevant and receptive audiences at scale, audience addressability should be a main focus. It is one of the basic building blocks to growing …

Once you’ve begun building your target audience, you should always be expanding your customer base and finding more buyers that want your product or service. One of the most effective …