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Brenna Dilger

Recent Posts by Brenna Dilger:

by Brenna Dilger, on April 6, 2022

In order to gain a competitive advantage, businesses are acquiring more and more data from a wider variety of sources to inform their decision-making. More diverse and unstructured data requires …

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by Brenna Dilger, on March 30, 2022

Every successful organization has valuable data that has fueled growth, innovation, and achievements. Many of those successful organizations are realizing that there is insatiable demand for that exact data that …

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Topics:Data Shops

by Brenna Dilger, on March 23, 2022

What if you had data that could help you understand your customers’ preferences and perception of your brand and product in comparison to their perception of competing brands and products? …

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Topics:Competitive Intelligence

by Brenna Dilger, on March 9, 2022

The movement of people and objects in the real world reveals valuable information that organizations can apply to many different initiatives. By collecting and analyzing the location data of current …

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by Brenna Dilger, on February 23, 2022

In order for a brand to reach relevant and receptive audiences at scale, audience addressability should be a main focus. It is one of the basic building blocks to growing …

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Topics:Audience Addressability

by Brenna Dilger, on February 17, 2022

Once you’ve begun building your target audience, you should always be expanding your customer base and finding more buyers that want your product or service. One of the most effective …

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by Brenna Dilger, on February 9, 2022

Today’s most successful brands have one thing in common: tons of data. If you’re one of those companies that hasn’t quite learned how to navigate the data boom, you’re falling …

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by Brenna Dilger, on February 3, 2022

What is weather data? Weather data is information that tracks and predicts weather conditions and patterns. Weather data tells a story about the state of the atmosphere in a particular …

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by Brenna Dilger, on January 28, 2022

As data has become “the new oil” and we enter an increasingly data-centric landscape, organizations have become more aware of the need to use data to make decisions, grow as …

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Topics:Data Economy