Brenna Dilger

Every successful organization has valuable data that has fueled growth, innovation, and achievements. Many of those successful organizations are realizing that there is insatiable demand for that exact data that …

What if you had data that could help you understand your customers’ preferences and perception of your brand and product in comparison to their perception of competing brands and products? …

The movement of people and objects in the real world reveals valuable information that organizations can apply to many different initiatives. By collecting and analyzing the location data of current …

In order for a brand to reach relevant and receptive audiences at scale, audience addressability should be a main focus. It is one of the basic building blocks to growing …

Once you’ve begun building your target audience, you should always be expanding your customer base and finding more buyers that want your product or service. One of the most effective …

Today’s most successful brands have one thing in common: tons of data. If you’re one of those companies that hasn’t quite learned how to navigate the data boom, you’re falling …

What is weather data? Weather data is information that tracks and predicts weather conditions and patterns. Weather data tells a story about the state of the atmosphere in a particular …

As data has become “the new oil” and we enter an increasingly data-centric landscape, organizations have become more aware of the need to use data to make decisions, grow as …

If you’ve started an ecommerce data business in order to capitalize on the growing data monetization market, you know that one of the most important steps in selling your data …